Yoav Sasportas, President

‎ In 2008, Yoav Sasportas started beekeeping as a way to address the issue of colony collapse disorder. This sparked a passion for finding solutions to the bee crisis, which has become his life mission. Yoav initially learned about beekeeping from Branislav Babic, and later from Michael Palmer in Vermont and Victoria Soroker studying honeybee parasites in Tel Aviv. Through his extensive experience and expertise, Yoav has become a leading figure in the beekeeping community, dedicated to promoting sustainable practices and preserving bee populations.

Maurice Rabkin, Wild Pollinator & Horticultural Specialist

Meet Maurice Rabkin, a skilled wild pollinator and horticultural specialist with over a decade of experience in the field. His extensive knowledge of plants and their relationships with pollinators has led him to work with a variety of organizations to design and maintain gardens and habitats that support healthy pollinator populations.

Maurice’s work is focused on the promotion of wild pollinators and he has developed specialized techniques for attracting and nurturing these essential species.

Eva Choucroun, Head of Marketing

‎With over 10 years of experience in the field of marketing, Eva brings a wealth of knowledge and expertise to the team. Throughout her professional journey, Eva has honed her skills in strategic marketing, brand development, and customer engagement.

Her passion for honey and apiculture was fueled by a fascination with the intricate world of bees and their invaluable contributions to our ecosystem.